The Castle Band Program has long been a “tradition of excellence” in the Newburgh, Indiana local community. Being an alumna of the program myself, getting the opportunity to re-brand the program was extremely special to me. Working alongside the directors I was able to create a new logo, brand guidelines, and website for the program. The new brand identity honors the traditions and legacies of the past while also looking toward the modernity of the future as the Castle Band Program steps into a new era.