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LUMINOL MAGAZINE

36-page magazine design • market research • brand identity

About

The graphic design capstone course I enrolled in during my final semester of college at Ball State University practically only had one assignment: create and design a 36-page magazine about anything. Because of my interest in true crime documentaries, books, movies, and podcasts, I chose to create “Luminol.” Luminol, deriving from the word illuminated, is used by forensic investigators to detect trace amounts of blood at crime scenes, as it reacts with a blue glow to the iron in hemoglobin. I wanted my magazine to illuminate and feature real true crime stories in a modern, respectful way.

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Market Research

Logo/Masthead Research

Three Initial Design Mood Boards

Color Palette

Logo/Masthead

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Typography

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Font: Yeseva One

A B C D E F G H I J K L M

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N O P Q R S T U V X Y Z W

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Font: Oswald

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Font: Cutive Mono

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Font: Montserrat

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Layouts

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